Hindustan Times

2 weeks ago

Gurugram, India Hindustan Times Full time

HT Media | VCCEdge |SEO

About the Position: VCCEdge.com is part of Mosaic Digital which is the research and events business of HT Media.

We are actively seeking a Sales Team Member for a senior-level, frontline sales role that primarily focuses on research sales with additional responsibilities in events sponsorship. This position involves selling to clients in the investment ecosystem, including Private Equity/Venture Capitalists, Investment Banks, BFSI, Corporate Law firms, etc.

Key Responsibilities :

- Develop optimization strategies that increase the company's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Monitor daily performance metrics to understand SEO strategy performance

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategies that increase the conversion rate.

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

- Collaborate with other teams such as tech, data, operations, design, etc. in order to improve overall website performance.

- Explore off page activities and digital PR strategies that boost visibility across multiple online 2 to 5 years of experience in successfully developing and executing SEO campaigns

- Understanding of search engine algorithms and ranking methods

- Experience with SEO industry programs, such as Google Analytics, Google search console, Google looker studio or Adobe Analytics

- Experience of using tools such as Ahref, SEMrush, Screaming Frog, Moz, etc.

- Knowledge of keyword research and data mining tools

- Able to complete competitive analysis of other companies within the industry

- Deep understanding of technical SEO for large custom coded websites.

- Experience with enterprise SEO is a must.

- Excellent written and verbal communication skills

- Comfortable analyzing high volumes of data on a daily basis

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth, UI/UX, ads and promotion, is a plus

- Has worked on Paywall

(ref:iimjobs.com)

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