Digital Marketing Specialist

4 weeks ago


Gurugram, India Amaytics Full time

Company Description

Amaytics, based in Gurugram, is a full-service digital marketing agency empowered by an in-house team of designers, developers, SEO experts, marketing gurus, UI & UX designers, and writers. With decades of collective experience, we specialize in helping brands find their niche online.


Role Description

Amaytics is currently seeking a motivated and talented Digital Marketing Specialist to join our dynamic team in Gurugram. As a Digital Marketing Specialist, you will play a key role in implementing digital marketing strategies to enhance brand visibility, engagement, and conversion rates for our clients. You will be responsible for executing various digital marketing activities including social media marketing, web analytics, online marketing, and effective communication strategies.


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Key Responsibilities:

  • Execute digital marketing strategies to meet client's objectives and goals, including project forecast and SEO strategy planning.
  • Manage social media marketing campaigns across various platforms to drive brand awareness and engagement.
  • Utilize web analytics tools to analyze campaign performance and make data-driven recommendations for optimization.
  • Assist in the creation of digital marketing collateral such as social media posts, email newsletters, and advertisements.
  • Support the development of SEO and SEM strategies to improve organic search rankings and drive website traffic.
  • Assist in managing PPC campaigns, including keyword research, ad creation, and bid management.
  • Stay updated on industry trends and best practices in digital marketing, making recommendations for continuous improvement.

Qualifications:

  • Excellent communication skills with the ability to convey complex ideas effectively, including the ability to communicate with Indian and foreign clients.
  • Proven experience in social media marketing and digital marketing, including project forecast and SEO strategy planning.
  • Familiarity with web analytics tools and online marketing platforms.
  • Basic understanding of SEO and SEM strategies.
  • Knowledge of HTML, CSS, and JavaScript is advantageous.
  • Bachelor's degree in Marketing, Advertising, or a related field.




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