Digital Marketing Specialist Full-Time

1 month ago

gurugram, India HyreFox Consultants Full time

Job Responsibility:

•Engage in Performance marketing and media planning

•Coordinating with the Creative, Design and Video team to get the creatives, videos and content for the campaigns

•Identify key insights from existing practices and derive actionable digital solutions

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

•Design, build and maintain our social media presence

•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

•Collaborate with agencies and other vendor partners

•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

•Expert writing skills, editing, and proofreading abilities.

•Ability to write comic, attention grabbing and production ready copy that puts the message across.

•Optimize social media posts (language, tone, message) based on our target audience’s behaviours.

•Creative bent of mind with strong visualization and idea generation skills.

•Coordinate with the Design team to create appealing images and videos to complement the text

•Complete Influence management from Writing Brief for Influencers to Coordinating for shoots

•Developing and executing influencer marketing strategies

•Identifying and building relationships with prominent influencers and thought leaders.

•Thinking of new and creative approaches to influencer campaigns.

•Coordinating with Instagram & Youtube Influencers.

•Coordinating with Influencer Outreach executives for smooth execution of campaigns

Candidate Requirements:

•Should have hands on working experience in Digital Marketing of 3+ years

•Should understand Communications, Branding, Marketing, Business, New Media or Public Relations

•Proven track record of building the successful digital presence of brands

•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

•Experience in e-commerce, or digital agency would be preferred.

•Someone who’s handled D2C & Beauty care business would be an added advantage

•Strong understanding of user-generated content management, content marketing, and reputation management.

•Specialised in E-commerce Ads.

•Having previous working experience in Google AdWords/Amazon Ads would be added advantage 

•You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

•Digital marketing specialists will work with the marketing teams, supporting teams and vendors to launch campaigns on time and on budget.

•Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

•Solid knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics, Omniture, WebTrends, MixPanel)

•Working knowledge of ad serving tools (eg. DoubleClick)

•Knows in and out of FB Page and Business Ad Manager

•Ability to understand SEO Traffic Reports of SEMRush, Moz , Ahref.

•Other advertising social platforms experience eg. Reddit Ads, Amazon Advertsing, Pintrest Ads, Twitch Ads

•Has an eye for detail to track results and make the most out of given resources

•Excellent interpersonal, communication & presentation skills

Other Details

Keywords : . Industry : Medical/Healthcare/Hospital

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