Digital Marketing Specialist

3 weeks ago

Gurugram, India Ethos Pro Realtors Full time

Company Description

A Realtors Firm as Channel Partners working with Reputed builders to sell their Real Estate Projects. A team of highly driven experienced professionals, backed by a globally renowned personality as an Investor and stakeholder.

Role Description

This is a full-time on-site role, located in Gurugram, for a Digital Marketing Specialist at Ethos Pro Realtors. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.


Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaign design, build and maintain our social media presence measures and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies plan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partners evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
  • BS/MS degree in marketing or a related field-proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaigns working knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinking-to-date with the latest trends and best practices in online marketing and measurement

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