Digital Marketing Specialist
1 month ago
Job Role: Senior Executive Digital Marketing
Location: Gurgaon
Key Responsibilities:
Marketing Strategy: Develop, implement, and manage comprehensive marketing strategies aligned with company goals. Lead, develop, and maximize all marketing efforts. Provide strategic digital marketing vision and leadership for new business opportunities.
Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events.
Content Development: Oversee the creation of marketing content, including advertisements, blog posts, social media updates, and email campaigns.
Brand Management: Maintain and enhance brand identity and consistency across all marketing materials.
Analytics and Reporting: Analyze marketing data and metrics to assess campaign performance and make data-driven decisions. Extensive knowledge of on-page & off-page optimization.
Digital Marketing: Utilize digital marketing tools and platforms, such as SEO, SEM, email marketing, and social media, to drive online visibility and engagement. Plan and strategize digital marketing campaigns in detail including Facebook, Instagram, Google, and LinkedIn Ad campaigns.
Maintaining and analyzing the traffic growth of the projects at mid-intervals and developing strategies to get committed results. RSS Submission, CSS Submission, Press Release Submission, Search Engine Submission, Directory Submission, Article Submission, Blog Posting, Blog Commenting, Social Bookmaking, and Infographics Submission.
Qualifications:
Degree in Marketing, Business, or a related field (Master's degree preferred).
Experience in marketing, with a track record of successful campaigns and team management.
Analytical skills and proficiency in marketing analytics tools e.g.- Semrush, and Google Analytics.
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