Associate Manager

1 month ago


hyderabad, India Publicis Groupe Full time

Job Description

Gather research necessary to build a new campaign 

Assist the manager in gathering necessary data for plan development  Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received  Primary party responsible for trafficking approved plan  Monitor and maintain campaign budgets, pacing and bid adjustments  Active monitoring and management of performance and competitive landscape  Monitor and optimize paid search performance to meet business objectives  Develop and implement optimization recommendations and/or testing plans Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns  Pull and analyze data to inform campaign reporting and helping to build insights  Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends  Work closely with manager to establish priorities and manage workload  Timely delivery of all work  Stay informed on search industry trends and new tools and ad formats  Successful completion of training programs and requisite certifications  Foster strong relationships with internal teams and client groups 

Qualifications

Bachelor’s degree or higher in marketing, advertising, business, or equivalent  2+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms Strong analytical thinking and mathematical skills and an ability to manage data  Understanding of Search PPC and digital display advertising  Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting  Strong organizational and communication skills  Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

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