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Marketing Automation Specialist

3 months ago

hyderabad, India Thomson Reuters Full time

Do you love to solve problems and find better ways of getting things done? Do you love asking ‘why’ about pretty much everything? And does it make you happy when things are perfectly aligned and standardized? Can you pick the small pieces to create a big picture? Do you have the tendency to look into the end-to-end issue rather than just focusing on an incident? If so, then this role might be for you.

About the role

In this opportunity as a Marketing Automation Specialist, you will:

Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities

​Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates

Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams

Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time

Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans

Utilize strong project management skills to track and deliver critical marketing execution projects on time

Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks

Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals

“Manage-up” with senior staff

Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth

Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR’s businesses

Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments

Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition

Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success

Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each

Stay current on industry developments, new product offerings and digital technology trends

Maintain required certifications

About You  

You’re a fit for the role of Marketing Automation Specialist, if your background includes:

2+ years working in marketing automation platforms.​

Proficiency in Eloqua and Salesforce. Certifications preferred in both.​

Wrike

Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.​

Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.​

Strong project management skills working environments in highly matrix organizations

Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred)

Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization

Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building

Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan

#LI-MM1

What's in it For You?


You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.


Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information about Thomson Reuters can be found on .