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Salesforce Marketing Cloud Specialist

2 months ago

hyderabad, India Prolifics Full time
We at Prolifics are looking seeking a skilled Salesforce Marketing Cloud Specialist to join our team and lead our marketing automation efforts. The ideal candidate will have strong experience in Salesforce Marketing Cloud (SFMC) to develop and execute campaigns, manage customer journeys, and optimize marketing strategies. You will work closely with the marketing and sales teams to drive customer engagement and revenue growth through effective use of SFMC's capabilities.
Job Title – Salesforce Marketing Cloud.
Job Location – Hyderabad/Pune.
Mode of work – Monday to Friday Work from the Office.
Key Responsibilities
Develop, implement, and manage marketing campaigns using Salesforce Marketing Cloud
Configure and maintain Marketing Cloud modules such as Email Studio, Journey Builder, Audience Builder, and Automation Studio
Design and execute customer journeys across multiple channels (email, SMS, social, etc.)
Collaborate with internal teams to gather requirements and create marketing solutions aligned with business goals
Implement personalized marketing strategies using data segmentation and automation
Monitor and analyze campaign performance, providing insights and recommendations for optimization
Manage integrations between Salesforce CRM and Marketing Cloud
Ensure compliance with data privacy regulations such as GDPR and CAN-SPAM
Qualifications
Experience : 4+ years of experience with Salesforce Marketing Cloud or similar platforms
Salesforce Certifications : Salesforce Marketing Cloud Consultant or Developer certification preferred
Proficiency in configuring and managing Marketing Cloud features like Journey Builder, Email Studio, Automation Studio, etc.
Strong understanding of customer segmentation, data management, and analytics in marketing automation
Experience with A/B testing, multi-channel marketing, and personalization
Hands-on experience with SQL, HTML, CSS, and AMP script for campaign customization
Familiarity with integration tools like Salesforce Connect or APIs for data synchronization between Marketing Cloud and other platforms
Thanks,
HR Team.