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Senior Associate
2 months ago
Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.
Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind -
Customer love : Build a platform that offers truly delightful and differentiated services
Partner empowerment : Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
Technology first : Bring innovation and technology to an age-old industry.
About the Team
The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are:
More Users
More Usage
More Value
We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.
About the Role:
The Senior Associates at UC own and deliver the growth and business outcomes of a business unit at UC (Supercategory). They engage with multi-functional teams and agency partners to develop and execute strategies for the business’s success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate.
What you’ll do:
I. Solving Design Problems:
A. Product/Offering - Building the right service offering closely with the business team. Eg:
Should we launch a new female waxing variant in South India?
Should we launch video consulting for Appliance Repairs?
Do we need an extended warranty with repairs?
Which is the next innovation we can pilot in facials etc.
B. Price - Working with the business team to define the optimum pricing constructs to maximize Revenues. Eg: What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc.
C. Packaging - Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg: In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature?
II. Solving Deployment Problems:
Proposition : “Why” would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UC’s new low-pain roll on waxing, Get 2X faster cooling with UC’s AC servicing
Place: Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply
Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships
What we’ll need:
1+ years of relevant experience with high scale start ups or FMCGs
Bachelor's/MBA degree or equivalent in Marketing
Ability to move fast and break things
Strong analytical skills
What we’d love:
We’re looking for extremely strong first-principles problem solvers, who have a maker / builder within them and want to bring to life consumer insights to revolutionize the service industry.
What can you expect:
A great work environment with massive ownership and growth opportunities.
Work closely with the founding and the leadership team on key projects.
Execute highly scalable applications & implement best.
Latest tools and technology to get things done provided by the company
Health insurance benefits for our employees and their family
Growth opportunities within UC via our robust internal mobility program
Competitive salary with bi-annual performance reviews
