Retentions manager

7 days ago

Mumbai, India Mirchi Full time

Role Overview: Our Expert in Winning Back Listeners We are seeking a data-driven and creative marketer to take on one of our most critical challenges: preventing user churn and reactivating lapsed listeners. This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base. At-Risk User Intervention (Churn Prevention): Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning. Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns. Develop and execute proactive, multi-channel campaigns (push, in-app modals, email) triggered by at-risk behavior. Craft Irresistible Win-Back Hooks: Go beyond generic discounts. You'll test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return. Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns, translating performance data into actionable insights for stakeholders. Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. You will provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers. Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience, so your "save" messages and their "engagement" messages are perfectly aligned. 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2 C subscription or mobile app business. ~ Hands-On Campaign Execution: You have direct experience building, launching, and optimizing campaigns using marketing automation platforms (e.g., Analytically Sharp: You are fluent in digging through data to find opportunities. This requires strong proficiency with SQL for independent analysis and experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics). ~ Your genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.

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