Manager - Retention Marketing

15 hours ago

Mumbai, India Spectral Consultants Full time

and Skill / 4-7 years in retention marketing, lifecycle marketing, or a similar role within the ecommerce or fashion industry.- Strong proficiency in data analysis, campaign performance tracking, and deriving actionable insights.- Familiarity with retention marketing tools and platforms (CRM, marketing automation tools, analytics platforms, etc.- Experience in managing cross-functional projects involving tech, analytics, and marketing teams.- Ability to conceptualize and execute campaigns/events that resonate with the audience.- Proven track record of driving customer engagement and achieving business growth through retention strategies.- Strong communication and stakeholder management skills.- Innovative mindset with a keen eye for emerging trends in customer retention and personalization.Key Responsibilities:1. Push Contribution to the Site- Improve channel efficiency by optimizing push notifications and CRM campaigns.- Develop new interventions and customer journeys to enhance engagement.- Implement more granular segmentation strategies to target different customer groups effectively.- Experiment with newer formats, including copies, creatives, and templates to boost engagement.Site Property - CRM- Identify opportunities on the site that can be leveraged for CRM channels.- Analyze site performance metrics and provide data-driven recommendations for improvement.- Innovate new trends, ideations, and interventions to enhance CRM and site synergy.- Monitor CRM channel performance and suggest curated pegs, content pages, and optimizations for the site.Stakeholder Management- Foster collaboration between category teams, brands, and internal stakeholders.- Ensure balanced Share of Voice (SOV) across different categories to maintain fairness and Deep dive into segmentation to enhance customer cohort health and engagement.- Develop and implement propensity-based models to deliver relevant communication and offers to users.- Conduct experiments on tier-based users and explore vernacular formats for better outreach.- Unlock new Customer Touchpoint (CT) modules for enhanced Explore and implement new templates for customer communication.- Develop interactive creative formats and compelling copies to improve engagement.- Identify and integrate new touchpoints within customer journeys for increased retention and conversion (ref:iimjobs.com)

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