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VP - Brand Strategy

2 months ago

Mumbai, India dentsu Full time

About Dentsu India:


Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu International comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle , each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu International operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while Dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth . Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:



Role Summary:


Designation : VP - Brand Strategy

Job Location : Mumbai

Years of experience : 14 to 16 years of creative account planning and brand strategy experience, preferably from an integrated, or creative advertising agency.


Job Description


The Director of Brand Strategy is a key leadership role responsible for overseeing the development and execution of creative brand strategies that drive client success. This role requires a deep understanding of branding, consumer behaviour, and market dynamics, as well as the ability to lead a team of strategists to deliver exceptional results.


Key Accountabilities


  • Serves as a visionary leader across the businesses they are assigned to lead
  • Responsible for creating creative Strategies and planning for various brands across all mainline platforms.
  • Develop big strategic platform ideas grounded in data and rich in insight and steward their growth and development.
  • Serves as the lead team member with ultimate responsibility for the quality of the strategic and creative products the team produces
  • Leads and directs new business efforts with a clear understanding of the agency's go-to-market strategy
  • Contributes to the agency's intellectual property by developing broad-based initiatives on techniques and topics relevant to Agency and Client interests
  • Uses all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research
  • Mentors group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking to the next level through a visionary approach to their problems
  • Acts as a strong client and creative partner to drive the brand and business mission forward
  • Demonstrates and fosters a collaborative work environment in which ideas flourish
  • Manage a team of senior brand strategists and planners on using the agency process, and methodology and optimize their skills and talent.


Professional Skills:


  • Minimum of 14-16 years of experience in brand strategy and account planning within advertising agency.
  • Proven track record of developing successful brand strategies for leading brands.
  • Proven campaign and brand platform success.
  • Command a room with an energetic, engaging, and inspirational presentation style.
  • Collaborative nature, partnering with creative, media, and account teams.
  • Excellent writer and vivid presentation creator.
  • Autonomous, fearless, and ready for the challenge.
  • Must be passionate, highly driven, and highly motivated.
  • Proven success working in cross-functional teams.
  • Confident and clear communicator.
  • Bachelor’s or Master’s degree preferably in advertising.


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We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Working with us


By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.


Our Values


We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.


Next Steps


Sound exactly like the sort of role for you? Apply now