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Influencer Manager
4 months ago
Here’s where you come in
. Research, source and find the best influencers for upcoming projects, matching the talent with the brief in an interesting and suitable manner Manage the relationship with the KOL’s (KOL- Key Opinion Leaders) used on projects, overseeing the negotiation, managing the contracting process and liaising with the talent to ensure they deliver to the brief Assist VaynerMedia in content principles and the shooting guides for influencers/KOLs/Celebs in India Work with us on creating what the content principles for all KOL assets for a certain campaign, the brand's role and engagement with that content, and develop KOL briefing guides for video and photo production and help us create a virtual lab for KOL product presentation --- all the above for India Strategise | Create & Execute influencer marketing campaigns for brands, end to end in alignment with the brand objectives and campaign strategy Identify | Evaluate & Establish contact with the potential influencer Manage end to end influencer partnerships — contract negotiations, contract finalisation, content briefing and execution, understanding the content produced and its alignment to the brand requirement and performance analysis and reporting Collaborate with internal teams to understand brand briefs, and integration of influencers to make it a cohesive campaign Monitor and report on campaign performance metrics, providing insights and recommendations for optimisation Ensure all influencer content is in line with brand guidelines and adheres to legal and ethical standards Responsible for developing and executing influencer marketing strategies for brands in the B2C market that will drive brand awareness, engagement and growth Understanding of brand campaigns interlinked to influencers and how and why influencers can lead to the success of a campaign or assist a brand in creating a long term brand recall / awareness
Here’s the Gig --
Do you know social media inside & out? Are you experienced in writing clear briefs, and communicating with influencers from micro to celeb? Past experience of managing successful influencer campaigns Excellent communication and relationship building skills Deep familiarity with influencers landscape, including recommending/ booking talent Ability to strategically recommend breakthrough programs leveraging influencers Strong analytical skills and experience with performance metrics and reporting tools Proficiency in using influencer marketing platforms and tools Experience with budgeting and contract negotiation Experience with large brand and large-scale activations Being familiar with rights, contracting is a big plus Do you have any relationships with influencers/talent? It would be amazing if you yourself are a KOL/talent Then this is the role for youThe potential candidate needs to have an understanding of influencer segmentation across categories, influencers across Tier I & Tier II cities and should have a sound knowledge of the average / potential costing charged
