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Influencer Marketing Manager
2 months ago
Marketing Manager - Influencer Marketing
Location: Gurgaon, India
Company:Protein World
About Protein World:
Protein World is dedicated to empowering and supporting our customers on their journey to self-actualization and becoming their best selves, inside and out. We achieve this by providing high-quality health products and services, engaging experiences, and a supportive community. At Protein World, we are not just about products; we are about creating a movement that inspires and empowers.
Position Overview:
We are looking for a dynamic and strategic **Marketing Manager - Influencer Marketing** to join our Gurgaon office. This role is pivotal in driving our brand’s presence across social media platforms by leveraging influencer partnerships. You will be responsible for developing and executing a comprehensive influencer marketing strategy that aligns with our brand DNA, drives engagement, and fuels our mission of helping customers become the best versions of themselves.
Strategy Development:
- Develop and execute a comprehensive influencer marketing strategy that aligns with Protein World’s brand DNA and business objectives.
- Identify and collaborate with influencers who resonate with our brand values, focusing on authenticity, empowerment, and community-building.
- Utilize a mix of micro and macro-influencers to maximize reach and engagement, ensuring that every partnership adds value to both the influencer and the brand.
- Campaign Management:
- Lead the planning and execution of influencer campaigns, from conceptualization to launch, ensuring that each campaign is aligned with our 12-Step Story of customer empowerment.
- Monitor and analyze the performance of influencer campaigns, using data-driven insights to optimize and improve future efforts.
- Coordinate with the content and design teams to develop creative assets that enhance the influencer’s storytelling and amplify the campaign’s impact.
- Relationship Building:
- Build and maintain strong relationships with influencers, acting as their primary point of contact and ensuring their experience with Protein World is positive and aligned with our brand ethos.
- Negotiate contracts and manage influencer budgets, ensuring that collaborations are cost-effective and deliver a strong ROI.
-Content Collaboration:
- Work closely with influencers to co-create content that reflects Protein World’s mission of self-actualization and empowerment.
- Ensure that all content is visually engaging, on-brand, and resonates with our target audience.
Brand Advocacy:
- Act as a brand ambassador, embodying Protein World’s values in every interaction with influencers, customers, and stakeholders.
- Champion the importance of authenticity and honesty in all influencer partnerships, ensuring that Protein World’s messaging is consistent and credible.
- Performance Monitoring:
- Track and report on the success of influencer campaigns, providing regular updates to senior management and using insights to inform future strategies.
- Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing to keep Protein World ahead of the curve.
Key Attributes:
- Strategic Thinker: Ability to see the big picture and develop strategies that align with long-term business goals while being adaptable to changes and new opportunities.
- Creative and Innovative: Always looking for fresh ideas and new ways to engage with our audience, pushing the boundaries of what’s possible in influencer marketing.
- Strong Communicator: Excellent verbal and written communication skills, with the ability to build strong relationships with influencers, partners, and internal teams.
- Data-Driven: Comfortable with analytics and able to translate data into actionable insights that improve campaign performance.
- Brand Champion: Deep understanding of Protein World’s brand DNA and a commitment to ensuring all influencer partnerships reflect our mission and values.
Qualifications:
- Proven track record of developing and executing successful influencer campaigns.
- Experience working with both micro and macro-influencers across various platforms.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Familiarity with social media analytics tools and platforms (e.g., Instagram, TikTok, YouTube).
- Passion for health, wellness, and empowering others on their journey to self-actualization.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, dynamic environment with a passionate team.
- The chance to make a real impact on people’s lives by helping them achieve their health and wellness goals.
- A supportive workplace culture that encourages growth, creativity, and personal development.
