Performance Marketing Lead

3 weeks ago

Gurugram, India Bluecloud Softech Full time

Hiring: "Performance Marketing Lead" - Gurgaon. 4-6 year experience

Please read the job description carefully before applying to ensure you meet all the mandatory criteria.

Note: Looking for Immediate Joiners to 30 days of Notice period candidates.

Note: To facilitate a smooth hiring process, please ensure that your current CTC is aligned with the budget we have set for this role.

Required Skills: Data Analysis, Experience with Google or Meta Platform, Performance Marketing, Paid Media Campaign Management (large-scale)

CTC: ₹12–14 LPA

Work Mode: Onsite- 6 days working

Age Criteria: Must not be over 32 years old

Mandatory Criteria:

● Must be from D2C, e-commerce or FMCG industry are only applicable.

● Must have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).

● Must have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly

● Must have handled the budget of campaigns in Crores.

●* Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.*

● Must have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.

About the Role:-

We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.

Key Responsibilities:-

  • Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
  • Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
  • Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
  • Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
  • Partner with creative and content teams to develop high-performing ad assets.
  • Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

Job Type: Full-time

Application Question(s):

  • Do you have have 4 years of experience in Core Performance Marketing from D2C, e-commerce or FMCG industry?
  • Do you have experience in handling large-scale paid media campaigns across Meta and Google Ads?
  • Do you have experience in managing Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly?
  • Do you have experience in handling the budget of campaigns in Crores?
  • Do you have have experience in using tools such as GA4, Meta Ads Manager, and attribution platforms?

Work Location: In person

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