Urgent Performance Marketing Lead

4 weeks ago


Gurugram Gurugram India SingleFocus Labs Full time

Job Description

Location:Gurgaon

Experience: 10+ years

Job Type: Full-time

Job Summary:

We are looking for a results-driven Performance Marketing professional to plan, execute, and optimize paid campaigns across Search, Social, and Programmatic channels. The ideal candidate will have a strong analytical mindset, hands-on experience with paid media platforms, and the ability to drive ROI-focused campaigns.

Key Responsibilities:

- Plan, build, and manage campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and Programmatic networks.
- Set budgets, adjust bids, and optimize campaigns for maximum performance.
- Create ad copy, manage promotions, and implement A/B tests to improve campaign outcomes.
- Track, measure, and report campaign performance using Google Analytics, Data Studio, Tableau, and other reporting tools.
- Analyze key performance metrics (CTR, CPC, CPA, ROAS, Conversion Rates) and implement data-driven optimizations.
- Lead and mentor a small team of analysts, providing guidance on campaign strategy and execution.
- Collaborate with cross-functional teams for marketing strategy alignment.

Required Skills / Expertise:

- Search, Social, and Programmatic Advertising
- PPC, Campaign Management, Optimization, and Reporting
- Strong analytical and problem-solving skills with proficiency in tools like Google Analytics, Data Studio, Tableau
- Knowledge of ad bidding strategies, CRO, A/B testing, and ROI analysis
- Team leadership and stakeholder management

Preferred Qualifications:

- Google Ads / Facebook Blueprint certifications
- Experience with large-scale, multi-channel campaigns
- Strong understanding of digital marketing trends and best practices



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