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Market Insights

3 months ago

bangalore, India Siemens Healthcare Private Limited Full time
Siemens Healthineers is in search of a proactive and strategic-minded Strategy Professional for Market Insights & Communication you will be responsible for gathering, analyzing, and interpreting market data to provide actionable insights that inform business strategies. This role also involves developing and executing communication strategies to effectively convey market trends, business insights, and strategic initiatives to internal and external stakeholders. Key Responsibilities: Market Research & Analysis: Conduct comprehensive market research to identify industry trends, market opportunities, and competitive landscape. Utilize various data collection methods including surveys, focus groups, and secondary research. Analyze quantitative and qualitative data to generate insights and recommendations. Work closely with consulting firms to & manage any outsourced projects (brief, project mgmt., alignment etc.) Data Interpretation & Reporting: Develop detailed reports and presentations to communicate market insights to senior management and other key stakeholders. Create dashboards and visualizations to illustrate market trends and business performance. Monitor and evaluate the effectiveness of market research initiatives and adjust strategies as needed. Communication Strategy:
Develop and implement communication plans to disseminate market insights and strategic business information. Collaborate with marketing, sales, and product teams to align communication strategies with business objectives. Draft and edit content for internal and external communications including reports, presentations, performance dialog, newsletters, and press releases. Stakeholder Engagement:
Act as a liaison between the market insights team and other departments to ensure alignment and understanding of market data. Provide training and support to team members and stakeholders on market research tools and methodologies. Build and maintain relationships with external research vendors and industry experts. Continuous Improvement:
Stay updated with the latest market research tools, technologies, and best practices. Propose and implement improvements to enhance the efficiency and effectiveness of market research processes. Qualifications: Bachelor’s degree in Marketing, Business, Economics, or a related field. A master’s degree is preferred. 8-15 years of experience in market research, business analysis, or a related field. Strong analytical skills with the ability to interpret complex data and generate actionable insights. Excellent written and verbal communication skills. Proficiency in market research tools and software (e.g., SPSS, Tableau, Google Analytics). Strong project management skills and attention to detail. Preferred Skills: Experience in MedTech/ Life science/ Healthcare Space Knowledge of statistical analysis and data modeling. Ability to work independently and as part of a team. Strong interpersonal skills and the ability to engage with stakeholders at all levels.