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Senior Media Analyst
2 months ago
Introduction
Axtria is a consulting, data analytics and software technology company. By seamlessly blending information, process knowledge of Life Sciences commercial operations, analytics, and technology on the cloud, we help our clients gain a competitive edge to improve patient outcomes and drive business growth. Our offerings and product suite deliver tailored solutions for the Life Sciences industry, enabling innovation across their commercial organizations.
A strong track record in delivering customer value by being innovative, flexible and transparent has enabled us to become the fastest growing and now one of the largest providers of Pharma commercial operations solutions. In short twelve years, the company has grown to over 2500 employees. We work with over 75 life science companies across the USA, Europe and globally.
We are seeking a highly skilled and experienced Senior Media Analyst to join our Omnichannel team in Bangalore/ NOIDA. The ideal candidate will have 6 to 9 years of extensive experience in media analysis, particularly within the pharmaceutical or healthcare industry, with a deep understanding of digital channels, marketing tactics, brand strategies, and marketing analytics.
Responsibilities
The position will be directly responsible for the following:
Conduct comprehensive media analysis and evaluation for our customers‘ media campaigns, focusing on channel and tactic performance, audience engagement, and competitive landscape.
Utilize advanced analytics tools and methodologies to assess media campaigns, providing insights and recommendations to optimize media investments to support brand strategy.
Collaborate with cross-functional teams to develop media plans aligned with brand objectives and budgets.
Create and present high-level analysis supported by detailed reports, highlighting key findings, trends, and actionable insights derived from media data analysis.
Monitor and analyze market trends, competitive activities, and consumer behaviour to identify opportunities and risks for the brands.
Keep abreast of industry vendors’ offerings and measurement updates.
Oversee the implementation and tracking of media KPIs to measure campaign effectiveness and ROI.
Stay updated on industry best practices, technological advancements, and regulatory changes in pharmaceutical promotion to ensure compliance and innovation in media strategies.
Technical Experience
6-9 years of extensive experience in media analysis, particularly within the pharmaceutical or healthcare industry,
Deep understanding of digital channels, marketing tactics, brand strategies, and marketing analytics
Prior experience with analysis of campaigns deployed on pharma-focused platforms for HCPs and patients (e.g., WebMD/Medscape, Doximity, SEM, Social media, etc.), email marketing platforms, display/programmatic exchanges is essential.
Strong proficiency in media analytics tools – GA4, Double Click Manager, Omniture, UTM Tracking ( GTM etc. ), DMPs.
Excellent analytical skills with the ability to interpret complex data sets and generate actionable insights.
Exceptional communication and presentation abilities to convey findings effectively to stakeholders at all levels.
Proven track record of successful media strategy development and implementation for pharmaceutical brands.
Ability to work in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
Good hands-on experience in advanced excel, SQL and / or Python etc. will be an added advantage
In-depth understanding of pharmaceutical marketing regulations and compliance guidelines is highly desirable
Experience of working in large teams and using collaboration tools like GIT, Jira and Confluence
Experience working with some of the following marketing data sources
Traditional > TV / Print / Email
Digital > Social Media (Twitter/Facebook) / Display Ads / Search / Website data
Experience leading project teams with members with different roles and skills
Experience working in hybrid onshore/offshore team models
· Strong communication and stakeholder management skills including client interactions / client handling
Behavioral Competency
Customer Focus - Dedicated to meeting the expectations of internal and external clients.
Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions. Probes all fruitful sources for answers. Is excellent at honest analysis. Looks beyond the obvious and doesn‘t stop at the first answers.
Learning on the Fly - Learns quickly when facing new problems. A relentless and versatile learner.
Drive for result - Able to set priorities; pursue tasks tenaciously & with a need to finish. Able to overcome setbacks which may occur along the way.
Team Player – Able to work within and across teams with a positive attitude and a go-getter mindset. Ability to guide & mentor junior members of the team