Lead- Consumer Insights

2 weeks ago

bangalore, India Glance Full time

Glance - An InMobi Group Company


Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.


Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com



What should you know about joining Glance?


At Glance, we walk the talk – free yourself, dream big, and chase your passion On joining, you’ll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups.


Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences.


While you work, we’ll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office



Responsibilities:

  • Bring the consumer perspective to decision-making across the organisation by executing market analysis and research activities to provide insights and recommendations:
  • Conduct primary and secondary research to uncover consumer insights
  • Apply quantitative and qualitative methods as per the research objective
  • Translate macro cultural trends into insights for brand marketing, creative development, and public relations
  • Manage external agencies for the execution of research projects
  • Identify ideal methodology and provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
  • Convey analysis and recommendations via presentations and written reports for external and internal stakeholders:
  • End-to-end ownership of external and internal publications, including trends reports, sectoral reports, U&A studies, newsletters, etc
  • Creating and presenting decks to various stakeholders on research methodology, analysis, findings, recommendations, etc
  • Coordinating with and reviewing work of internal and external partners to create finished deliverables, including designers, copywriters, data providers.


Requirements:

  • Degree in Marketing, Business Administration, or a related field.
  • 3-5 years of relevant prior experience in consumer insights/ market research.
  • Strong analytical skills with the ability to leverage data to develop strategy/decisions.
  • Strategic thinking and storytelling skills: competency in putting together data from multiple sources to tell a story.
  • Good written communication and presentation skills.
  • Experience in managing a wide range of qualitative and quantitative research directly and through external agencies.

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