MarTech Lead

6 days ago

mumbai, India Schbang Full time

Job Description


Responsibilities:


Please make a note that Salesforce Certification is a must for this role


  • Strategy; set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision
  • Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales, and improve efficiencies
  • MarTech; manage and deliver the marketing technology stack for clients to help support their marketing and customer acquisition teams, including day-to-day operations and troubleshooting.
  • Creative; Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard
  • Data; be the protector of marketing data, it’s accurate and adheres to company privacy and data management policies.
  • Journey Optimisation; work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.
  • Collaboration; train, upskill, and build the marketing team, develop governance, and use best practice methods to ensure successful delivery of email marketing campaigns for clients
  • Strong troubleshooting and problem-solving skills with a 'can do' attitude while collaborating with internal departments to facilitate client need fulfillment


  • Skills required:


  • Experience in marketing automation or a wider digital marketing role for a high-growth business.
  • Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
  • Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake, etc).
  • Expertise in translating complex data into actionable insights for stakeholders.
  • Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
  • A strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
  • Comfortable with working to tight deadlines and strong attention to detail.
  • Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects.

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