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MarTech Lead
3 months ago
Responsibilities:
Please make a note that Salesforce Certification is a must for this role
Strategy; set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision
Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales, and improve efficiencies
MarTech; manage and deliver the marketing technology stack for clients to help support their marketing and customer acquisition teams, including day-to-day operations and troubleshooting.
Creative; Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard
Data; be the protector of marketing data, it’s accurate and adheres to company privacy and data management policies.
Journey Optimisation; work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.
Collaboration; train, upskill, and build the marketing team, develop governance, and use best practice methods to ensure successful delivery of email marketing campaigns for clients
Strong troubleshooting and problem-solving skills with a 'can do' attitude while collaborating with internal departments to facilitate client need fulfillment
Skills required:
Experience in marketing automation or a wider digital marketing role for a high-growth business.
Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake, etc).
Expertise in translating complex data into actionable insights for stakeholders.
Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
A strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
Comfortable with working to tight deadlines and strong attention to detail.
Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects.