Senior Marketing Analyst

1 month ago


navi mumbai, India Reliance Digital Retail Ltd. Full time
Roles & Responsibilities
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Develop tactics and metrics to assess the effectiveness of existing marketing, advertising and communications programs
Monitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotions
Convert complex data findings into understandable text, tables, graphs and/or data visualizations
Set up dashboards and develop models for data presentation and suggest recommendations for business performance improvement
Develop key relationships with internal/external key stakeholders and possess the communication skills and confidence to communicate the insights clearly.
Advises other marketing functions (e-commerce/website, online/offline advertising, brand) as the knowledge owner for customer and market data
Creates PowerPoint presentations to provide market and consumer insights to marketing and other department.
Experience: 12 Years to 16 Years
Skills:
Analytic Problem-Solving : Process a large amount of complex data with precision and translate it into measurable results
Effective Communication : Develop strong relationships with stakeholders; present results in a language non-technical audiences can comprehend
Industry Knowledge: Understand the way Retail functions and how data is collected, analyzed and used
Technical Knowledge: Advanced proficiency in power point and Excel. (i.e. creating macros, formulas, charts, pivot tables). Knowledge of Tableau, Power BI will be a plus
Experience building and automating management level reporting

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