upGrad International | Marketing Associate | mumbai

4 weeks ago


mumbai, India upGrad International Full time

The Marketing Associate will play a critical role in streamlining marketing processes

to drive efficiency and effectiveness across all marketing initiatives. He/She will work

closely with the content teams to manage operations and ensure seamless

execution of marketing strategies.


Key Responsibilities:


Campaign Execution & Optimization : Support the execution of

multi-channel marketing campaigns including influencers, ambassadors etc.

ensuring operational excellence

Social Media Management : End to end ownership of upGrad social brand

channels and strategy across Facebook, , Instagram, LinkedIn and YouTube

and others

Performance Analytics: Monitor, measure, and report on the performance of

marketing campaigns & social media, using data to drive actionable insights

and improve future efforts

Process Improvement: Continuously evaluate and improve marketing

processes to enhance productivity and efficiency, working to implement best

practices

Budget Tracking : Assist in managing the marketing budget, tracking

expenditures, and ensuring that resources are allocated effectively


Requirements:

1.5+ years of experience in marketing operations or a related role

Bachelor’s degree in Marketing, Business, or related field.

Proficiency with Hootsuite, LinkedIn Campaign Manager, Ads

Manager

Strong ability to interpret data and derive insights to optimize marketing strategies

Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously

Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams

Creative problem-solver who can thrive in a fast-paced, dynamic environment



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