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Marketing Associate

2 months ago

mumbai, India upGrad International Full time

The Marketing Associate will play a critical role in streamlining marketing processes
to drive efficiency and effectiveness across all marketing initiatives. He/She will work
closely with the content teams to manage operations and ensure seamless
execution of marketing strategies.

Key Responsibilities:

Campaign Execution & Optimization : Support the execution of
multi-channel marketing campaigns including influencers, ambassadors etc.
ensuring operational excellence
Social Media Management : End to end ownership of upGrad social brand
channels and strategy across Facebook, , Instagram, LinkedIn and YouTube
and others
Performance Analytics: Monitor, measure, and report on the performance of
marketing campaigns & social media, using data to drive actionable insights
and improve future efforts
Process Improvement: Continuously evaluate and improve marketing
processes to enhance productivity and efficiency, working to implement best
practices
Budget Tracking : Assist in managing the marketing budget, tracking
expenditures, and ensuring that resources are allocated effectively

Requirements:
1.5+ years of experience in marketing operations or a related role
Bachelor’s degree in Marketing, Business, or related field.
Proficiency with Hootsuite, LinkedIn Campaign Manager, Ads
Manager
Strong ability to interpret data and derive insights to optimize marketing strategies
Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously
Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams
Creative problem-solver who can thrive in a fast-paced, dynamic environment