Old School | Content Writer | hyderabad

4 weeks ago

hyderabad, India Old School Full time

Job Title: Content Writer/Copywriter

Location: Hyderabad (In-office)

CTC: 5-6 Lakhs per annum


About Old School:

Old School is a brand rooted in heritage and authenticity, offering a range of skincare and wellness products inspired by time-honored beauty rituals. Our unique product line and experience center, Old School Brindavanam, combine natural ingredients with ancient beauty practices to deliver holistic, luxurious self-care experiences.


We are looking for a Content Writer/Copywriter to join our creative team and bring our brand’s voice to life across digital channels. If you’re passionate about storytelling, have a flair for crafting persuasive and engaging content, and can create copy that resonates with audiences, we’d love to hear from you.

Key Responsibilities:

  • Content Creation: Develop compelling copy for social media, email marketing, blog posts, website content, Product packaging, and product descriptions, aligning with our brand voice and messaging guidelines.
  • Brand Storytelling: Craft engaging narratives around Old School’s products, heritage, and values, helping to establish and strengthen our brand identity.
  • Campaign Copywriting: Collaborate with the marketing team to create copy for campaigns, seasonal promotions, and influencer scripts that resonate with our audience.
  • SEO Optimization: Write and optimize web content with SEO best practices to improve organic reach and visibility.
  • Editing & Proofreading: Ensure content accuracy, consistency, and quality by proofreading all materials before publication.
  • Research: Stay updated on industry trends, competitor content, and customer preferences to create relevant and innovative content ideas.
  • Collaboration: Work closely with the design team to create cohesive and visually appealing content pieces, ensuring alignment between copy and visuals.

Key Skills & Qualification:

  • Experience: 2+ years of content writing or copywriting experience, preferably in the skincare, wellness, or lifestyle industry.
  • Writing Skills: Strong writing and editing skills with a keen eye for detail and a knack for crafting engaging, persuasive copy.
  • Creativity: Ability to think creatively and translate ideas into clear, impactful messages.
  • SEO Knowledge: Familiarity with SEO best practices and keyword optimization.
  • Brand Alignment: Ability to maintain and adapt to Old School’s unique tone and style.
  • Team Player: Strong collaboration skills with the ability to work well in cross-functional teams.
  • Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

What We Offer:

  • Competitive CTC of 5-6 LPA
  • Opportunity to work with a brand rooted in natural beauty and cultural heritage
  • A creative and collaborative work environment
  • Professional growth opportunities and skill development


To Apply:

Please send your resume, portfolio, and a brief cover letter outlining why you’d be a great fit for Old School’s team.


Become a part of our journey to inspire natural beauty and well-being, one story at a time

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