Content Writer

4 weeks ago

Hyderabad, India Old School Full time
Job Title: Content Writer/Copywriter
Location: Hyderabad (In-office)
CTC: 5-6 Lakhs per annum
About Old School:
Old School is a brand rooted in heritage and authenticity, offering a range of skincare and wellness products inspired by time-honored beauty rituals. Our unique product line and experience center, Old School Brindavanam, combine natural ingredients with ancient beauty practices to deliver holistic, luxurious self-care experiences.
We are looking for a Content Writer/Copywriter to join our creative team and bring our brand’s voice to life across digital channels. If you’re passionate about storytelling, have a flair for crafting persuasive and engaging content, and can create copy that resonates with audiences, we’d love to hear from you.
Key Responsibilities:
Content Creation: Develop compelling copy for social media, email marketing, blog posts, website content, Product packaging, and product descriptions, aligning with our brand voice and messaging guidelines.
Brand Storytelling: Craft engaging narratives around Old School’s products, heritage, and values, helping to establish and strengthen our brand identity.
Campaign Copywriting: Collaborate with the marketing team to create copy for campaigns, seasonal promotions, and influencer scripts that resonate with our audience.
SEO Optimization: Write and optimize web content with SEO best practices to improve organic reach and visibility.
Editing & Proofreading: Ensure content accuracy, consistency, and quality by proofreading all materials before publication.
Research: Stay updated on industry trends, competitor content, and customer preferences to create relevant and innovative content ideas.
Collaboration: Work closely with the design team to create cohesive and visually appealing content pieces, ensuring alignment between copy and visuals.
Key Skills & Qualification:
Experience: 2+ years of content writing or copywriting experience, preferably in the skincare, wellness, or lifestyle industry.
Writing Skills: Strong writing and editing skills with a keen eye for detail and a knack for crafting engaging, persuasive copy.
Creativity: Ability to think creatively and translate ideas into clear, impactful messages.
SEO Knowledge: Familiarity with SEO best practices and keyword optimization.
Brand Alignment: Ability to maintain and adapt to Old School’s unique tone and style.
Team Player: Strong collaboration skills with the ability to work well in cross-functional teams.
Education: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
What We Offer:
Competitive CTC of 5-6 LPA
Opportunity to work with a brand rooted in natural beauty and cultural heritage
A creative and collaborative work environment
Professional growth opportunities and skill development
To Apply:
Please send your resume, portfolio, and a brief cover letter outlining why you’d be a great fit for Old School’s team.
Become a part of our journey to inspire natural beauty and well-being, one story at a time

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