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Zonal Influencer Manager || Water-Based Paint

3 months ago

bangalore, India Bludgeon Full time
Job role:
The Zonal Influencer Manager will be responsible for building and managing relationships with key influencers in the paint industry within Karnataka.
The role involves developing and executing influencer marketing strategies to drive brand awareness, engagement, and sales.
The ideal candidate will have a strong background in marketing, excellent relationship-building skills, and a deep understanding of the paint industry.
Primary Responsibilities
Handling team of 7-10 TMOs.
Responsible for achieving monthly business generation plan of all TMOs at the individual level
Plan and Implement training programs for DGA’s/TMO on Products, Schemes, Skill Developments,
Consumer Pitching & Contractor Handling etc.
Daily operational Reporting of TMOs on their plan vs achievement KPI and guide them to take corrective action wherever required.
Driving Loyalty by handling different categories of Influencers through the TMO/DGA team
Ensure TMO-wise monthly Contractor Participation as per the target
Ensure TMO tracking daily
Ensure each team member carries a healthy Lead Pipeline and takes proactive action in case of any gap in any of the team member’s lead funnel
Market visit with local TMO and DGA
Ensure timely gift redemption of all painters/contractors of his division
Work towards growth of DSA-tagged dealers
Ensure effective scheme communication
New Product Launch/Go-to-market plan execution at Painters/Contractor Point.
Influencer Identification and Relationship Management
Identify key influencers in the paint industry within the designated zone (e.g., architects, interior designers, contractors, social media influencers).
Build and maintain strong relationships with these influencers to ensure they are well informed about the brand's products and values.
Strategic Planning and Execution
Develop and implement strategic influencer marketing plans tailored to the specific zone.
Collaborate with the marketing and sales teams to align influencer activities with overall business objectives.
About The Organization- One of the leading chemical organizations offers excellent career opportunities.
CTC- Up to 30 LPA
Exp: 11+ Yrs
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