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Referral Head

2 months ago

Hyderabad, India CARE Hospitals, Quality CARE India Limited Full time

Job Title: Referral Head/ Trade Head

Location: Hyderabad

Job Type: Full-time

Roles and Responsibilities:

1.Revenue Generation:

  • Develop and execute strategies to achieve revenue targets for the assigned territory.
  • Implement effective marketing campaigns and initiatives to drive patient admissions and revenue growth.

2.Doctor Referrals:

  • Build and nurture relationships with referring doctors and healthcare professionals.
  • Increase referrals and patient flow to Care Hospitals through targeted outreach and relationship management.

3.Walk-Ins and OPD Footfalls:

  • Develop strategies to increase walk-ins and OPD (Outpatient Department) footfalls.
  • Optimize patient conversion rates through effective marketing and patient engagement initiatives.

4.Doctor Empanelment:

  • Manage the empanelment process of doctors to enhance service offerings and revenue streams.
  • Ensure the recruitment and onboarding of specialist doctors align with hospital needs and growth objectives.

5.Territory Management:

  • Monitor and ensure effective coverage of the assigned territory and surrounding areas.
  • Identify opportunities for expansion and growth within the healthcare market in Hyderabad.

6.Corporate Sales and Partnerships:

  • Achieve targets for corporate sales, including insurance and TPA (Third Party Administrator) sales.
  • Foster partnerships with corporate clients and healthcare providers to enhance referral networks.

7.Marketing Campaigns and Events:

  • Plan and execute promotional campaigns, awareness programs, and events at hospitals, clinics, and relevant organizations.
  • Collaborate with internal teams and external agencies to ensure marketing initiatives meet strategic goals.

8.Documentation and Reporting:

  • Maintain accurate records of marketing expenses, invoices, purchase orders, and other documentation.
  • Provide timely reports and updates to the management team on marketing activities and performance metrics.

Qualifications and Experience:

  • 12 to 18 years of experience in healthcare or pharmaceutical industry marketing, with a proven track record of revenue generation and relationship management.
  • Strong understanding of healthcare market dynamics, including doctor referral processes and patient acquisition strategies.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to strategize, plan, and execute marketing initiatives effectively to achieve business objectives.
  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Experience in Hyderabad healthcare market is highly desirable.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • Dynamic work environment with a focus on innovation and patient-centered care.