Immediate Start: Manager – Digital Marketing and Communications

4 weeks ago

Saket, India Deakin University South Asia Full time
As the Manager – Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative design, problem-solving, and enhancing digital presence of Deakin South Asia.

This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment.

Qualifications:

- Minimum 4 years of experience in a digital marketing and social media profile with minimum 2 years of managerial experience- Master’s degree in marketing or business is preferred

Mandatory Skills:

- Experience in executing paid social media campaigns- Hands-on experience in Digital Marketing and Social Media Campaign management- Hands-on experience in CRM platforms like LeadSquare, salesforce etc- Thorough understanding of performance marketing- Experience in content development for print and digital media- Attention to detail and problem-solving skills- Proficiency in Ms Office suite

Preferred Skills:

- Excellent communication and interpersonal skills- Ability to interact across diverse work cultures- Ability to work under pressure & meet deadlines- Self-motivated and innovative mindset- Familiarity with video and picture editing software- Capacity to manage multiple projects simultaneously

Key Responsibilities:

- Lead the creation and execution of digital media and communication strategies to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies.- Deliver on the annual goals of the digital marketing and communications vertical ensuring an year on year increase in performance- Work closely with Vertical Heads to enhance visibility and align digital marketing strategies with vertical-specific goals and the creation of vertical-aligned content.- Lead comprehensive communication and PR campaigns involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration.- Efficiently manage resources, evaluate team performance, and develop strategies to address performance gaps and maximize productivity.- Formulate and implement a lead generation and nurturing strategy, integrating digital channels like SEM and social media to maximize lead quality and conversion.- Develop compelling content and manage CRM systems to effectively nurture leads and track engagement through personalized email marketing and automation.

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