Social Media Marketing Executive

2 weeks ago


Saket, India Unboxfame India Pvt Ltd. Full time

Job Overview:
**Key Responsibilities**:

- **Campaign Strategy and Planning**:
Develop comprehensive advertising strategies aligned with overall marketing objectives

Plan and execute effective campaigns on Meta platforms to reach target audiences
- **Ad Creation and Optimization**:
Create compelling and visually appealing ad creatives in collaboration with the design team

Implement A/B testing and other optimization techniques to enhance ad performance
- **Budget Management**:
Manage advertising budgets effectively, ensuring maximum ROI

Monitor and adjust campaign budgets based on performance and business goals
- **Performance Analysis and Reporting**:
Regularly analyze campaign performance metrics and provide actionable insights

Prepare and present detailed reports on key performance indicators (KPIs) to the marketing team
- **Audience Targeting and Segmentation**:
Utilize audience targeting tools to reach specific demographics and interests

Identify and create audience segments for personalized advertising
- **Stay Updated on Industry Trends**:
Keep abreast of industry trends, platform updates, and emerging advertising technologies

Provide recommendations for new strategies based on industry best practices

**Requirements**:
**Qualifications**:

- Proven experience as a SMM Executive or in a similar role
- In-depth knowledge of Meta advertising platforms, including Facebook Ads Manager and Instagram
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent communication and collaboration skills
- Creative mindset with a keen eye for design and copywriting
- Ability to manage multiple campaigns simultaneously and prioritize tasks effectively
- Familiarity with other digital marketing channels is a plus

**Job Types**: Full-time, Permanent

**Salary**: Up to ₹420,000.00 per year

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Application Question(s):

- How many years of experience you have in Social Media Marketing?
- Are you currently living in New Delhi?
- Are you an immediate joiner?

Work Location: In person



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