Manager – Digital Marketing and Communications

2 weeks ago

Saket, India Deakin University South Asia Full time
As the Manager – Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative design, problem-solving, and enhancing digital presence of Deakin South Asia.

This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment.

Qualifications:Minimum 4 years of experience in a digital marketing and social media profile with minimum 2 years of managerial experienceMaster’s degree in marketing or business is preferred

Mandatory Skills:Experience in executing paid social media campaignsHands-on experience in Digital Marketing and Social Media Campaign managementHands-on experience in CRM platforms like LeadSquare, salesforce etcThorough understanding of performance marketingExperience in content development for print and digital mediaAttention to detail and problem-solving skillsProficiency in Ms Office suite

Preferred Skills:Excellent communication and interpersonal skillsAbility to interact across diverse work culturesAbility to work under pressure & meet deadlinesSelf-motivated and innovative mindsetFamiliarity with video and picture editing softwareCapacity to manage multiple projects simultaneously

Key Responsibilities:Lead the creation and

execution of digital media and communication strategies

to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies.Deliver on the annual goals

of the digital marketing and communications vertical ensuring an year on year increase in performanceWork closely with Vertical Heads to enhance visibility and align digital marketing strategies with

vertical-specific goals and the creation of vertical-aligned content.Lead comprehensive communication and PR campaigns

involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration.Efficiently

manage resources,

evaluate team performance, and develop strategies to address performance gaps and maximize productivity.Formulate and implement a

lead generation and nurturing strategy,

integrating digital channels like SEM and social media to maximize lead quality and conversion.Develop compelling content and manage CRM systems to effectively nurture leads and track engagement through personalized

email marketing and automation.

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