Social Media Marketing Executive

2 weeks ago


saket, India Unboxfame Official Full time
Job description

Job Overview:


As a SMM Executive, you will be responsible for planning, implementing, and optimizing our advertising campaigns on Meta platforms, including Facebook and Instagram. You will collaborate closely with the marketing team to drive brand awareness, engagement, and conversions while ensuring efficient use of advertising budget. The ideal candidate possesses a deep understanding of Meta's advertising ecosystem, data analytics, and is passionate about staying ahead of industry trends.


Key Responsibilities:


Campaign Strategy and Planning:

Develop comprehensive advertising strategies aligned with overall marketing objectives

Plan and execute effective campaigns on Meta platforms to reach target audiences


Ad Creation and Optimization:

Create compelling and visually appealing ad creatives in collaboration with the design team

Implement A/B testing and other optimization techniques to enhance ad performance


Budget Management:

Manage advertising budgets effectively, ensuring maximum ROI

Monitor and adjust campaign budgets based on performance and business goals


Performance Analysis and Reporting:

Regularly analyze campaign performance metrics and provide actionable insights

Prepare and present detailed reports on key performance indicators (KPIs) to the marketing team


Audience Targeting and Segmentation:

Utilize audience targeting tools to reach specific demographics and interests

Identify and create audience segments for personalized advertising


Stay Updated on Industry Trends:

Keep abreast of industry trends, platform updates, and emerging advertising technologies

Provide recommendations for new strategies based on industry best practices


Requirements


Qualifications:


  • Proven experience as a SMM Executive or in a similar role
  • In-depth knowledge of Meta advertising platforms, including Facebook Ads Manager and Instagram
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent communication and collaboration skills
  • Creative mindset with a keen eye for design and copywriting

Maximum Budget : upto 30k



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