Senior Manager
2 days ago
Treebo Hospitality Ventures is India’s most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene.
Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software.
With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo, Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and affordability.
Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you.
About The Role:
A Brand Marketing job at Treebo involves crafting and executing strategies to build and enhance the Treebo brand's identity, visibility, and customer loyalty
Key Responsibilities:
- Scale the marketing and branding efforts of Treebo Hotels.- Enhance the growth trajectory by improving strategies of acquiring new users, increasing
consumption from existing users, and fostering loyalty.
- Strategize and launch brand campaigns across all marketing channels including ATL,- Digital and social media, BTL, owned media channels etc. This will involve working- closely with creative agencies/internal design teams for communication development,
and with media agencies.
- Identify markets and segments of growth that will usher in the next set of users by doing- a thorough investigation of the market opportunity, category, competition, and above all
the consumer.
- Set and manage marketing budgets, across campaigns, and projects to deliver on
short-term and long-term goals.
- Measure marketing effectiveness using various approaches including.Track all business
and marketing KPIs, providing actionable insights for improvement and growth.
- Keep track of trends and competitive landscape and recommend and implement
strategies that help the brand take advantage of the opportunities.
- Conduct consumer research, generate insights, turn them into marketing briefs.- Work together with external or internal partners to deliver successful marketing
campaigns. External partners include creative, media, BTL and other agencies. Internal
partners include teams from B2B, BD, Sales etc.
What are we looking for:
- 4-6 years of experience in brand marketing- Prior experience of working in ecommerce/B2C set-ups with an in-depth knowledge of- social media marketing, digital marketing and exposure of analytical and CRM tools- Intimate understanding of traditional and emerging marketing channels.- Innovative mindset with out-of-the-box thinking capabilities to drive adoption and trials- Should have an entrepreneur mindset, high sense of ownership, critical thinker,- hard-working, Go-getter attitude with sound communication skills, with a team player- quality- Budget Management and Proficiency.- Analytical skills to forecast and identify trends and challenge
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