Influencer Marketing Lead

4 weeks ago

Bengaluru, Karnataka, India YAAS Full time

About YAAS

At YAAS, we help brands transform into creators. Our content drives 400M+ views every month and we've partnered with leading brands like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea and Zoho. We handle everything - scripting, shooting, acting, AI avatars, editing, uploading and beyond. Founded by some of India's leading creators, YAAS is powered by a hotshot team that comprises the best talent in the industry and a buzzing, high-energy work environment.

We're now looking for someone to head influencer partnerships - a leader who builds strong networks, drives impactful collaborations and makes campaigns deliver results.

We are now looking for a Head of Influencer Marketing who can develop and lead strategies that amplify Yaas channels, expand reach and foster brand traction via creative influencer partnerships.

Key Responsibilities:

- Establish, expand and continuously maintain a dynamic repository of Micro, Nano, and Macro influencers across diverse content niches, ensuring on-demand activation of collaborations.

- Design and lead influencer marketing strategies aligned with client channel objectives, subscriber growth and engagement targets.

- Continuously identify, vet, onboard and nurture influencer talent - ensuring relevance, credibility, and alignment with brand values.

- Oversee end-to-end influencer campaigns, from outreach and negotiations to contracting, execution and performance tracking.

- Lead high-stakes negotiations to deliver cost-effective yet high-impact collaborations, balancing ROI with long-term relationship building.

- Define and monitor campaign KPIs (reach, engagement, subscriber growth, conversions), leveraging insights to refine strategy and maximize impact.

- Work closely with account management and creative teams to ensure influencer efforts are seamlessly integrated into channel growth strategies.

- Stay ahead of content, platform and influencer marketing trends to keep Yaas and its clients at the cutting edge.

- Mentor and lead a team of influencer marketing managers/executives, setting best practices, processes, and a high-performance 4 to 10 years of proven experience in influencer marketing, ideally at agencies or large/high-growth consumer brands

- Comes with a strong, ready-to-activate network of Micro, Nano, and Macro influencers across categories.

- Proven track record of owning large influencer marketing budgets with full accountability for outcomes and P&L.

- Exceptional negotiation skills with a demonstrated ability to optimize costs without sacrificing quality or impact.

- Experience in building, leading and scaling high-performing teams.

- Strong analytical mindset paired with creative problem-solving capabilities.

- In-depth understanding of social media marketing and evolving platform trends.

(ref:iimjobs.com)

  • Head - Influencer Marketing

    4 weeks ago

    Bengaluru, Karnataka, India YAAS Full time

    Head - Influencer Marketing YAASAt YAAS, we help brands transform into creators. Our content drives 400M+ views every month and we've partnered with leading brands like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea and Zoho. We handle everything - scripting, shooting, acting, AI avatars, editing, uploading and beyond. Founded by some of India's leading...

  • Influencer Marketing

    16 hours ago

    Bengaluru, Karnataka, India _&Circus Full time US$ 40,000 - US$ 80,000 per year

    Job Overview:As an Influencer Marketing Intern at Tailor & Circus, you will have the opportunity to gain hands-on experience in executing influencer marketing campaigns, collaborating with social media influencers, and contributing to the overall marketing strategy. This role is ideal for someone who is passionate about social media, influencer culture and...

  • Influencer Marketing Lead

    2 weeks ago

    Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 4,00,000 - ₹ 5,00,000

    Role DescriptionWe are seeking an experienced professional to lead our influencer marketing strategy. The successful candidate will be responsible for creating and implementing campaigns that drive engagement, installs, and qualified applications.Key Responsibilities:Create a roster of nano, micro, and mid-tier creators across multiple platforms, including...

  • Influencer Marketing Executive

    4 days ago

    Bengaluru, Karnataka, India Bhanzu Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Bhanzu, founded byNeelakantha Bhanu(World's Fastest Human Calculator & Mental Math Olympic Gold Medalist), is one of the fastest-growing Math EdTech companies with a bold mission—to eradicate math phobia and make learning math exciting for students worldwide. Supported by Epiq Capital, Z3 Partners, and other leading investors, we're scaling rapidly across...

  • Influencer Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Supply6 Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We are looking for a highly motivated and detail-orientedInfluencer Marketing Managerwith 1+ years of experience to lead and scale our influencer collaborations. This role will focus on identifying, engaging, and managing content creators across platforms to build authentic partnerships and drive brand awareness. The ideal candidate will have strong...

  • Manager of Influencer Marketing

    16 hours ago

    Bengaluru, Karnataka, India Whizz HR Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Whizz HR is hiring Influencer Marketing Manager to work with an award winning brandROLE AND RESPONSIBILITIESOnline Research: Conduct thorough research on industry trends, competitor strategies, and consumer behavior in the digital space. Find partners, leads, and collaboration opportunities through a thorough online researchMarket Research: Gather...

  • Influencer Marketing

    4 weeks ago

    Bengaluru, Karnataka, India Qoruz Full time

    Creator Relations - Influencer Marketing Location - HSR Layout, Bangalore Training Period and Growth Opportunity: ● The role begins with a 3 months training period with a stipend of ₹12,000 per month. ● Upon successful completion of your training period, your employment will be confirmed with an enhanced CTC and greater responsibilities." If you've...

  • Influencer Marketing

    4 weeks ago

    Bengaluru, Karnataka, India Qoruz Full time

    Creator Relations - Influencer MarketingLocation - HSR Layout, BangaloreTraining Period and Growth Opportunity:● The role begins with a 3 months training period with a stipend of ₹12,000 per month.● Upon successful completion of your training period, your employment will be confirmed with an enhanced CTC and greater responsibilities."If you've spent...

  • Influencer Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Qoruz Full time

    Creator Relations - Influencer Marketing (Telugu)Location - HSR Layout, BangaloreTraining Period and Growth Opportunity:● The role begins with a 3 months training period with a stipend of ₹12,000 per month.● Upon successful completion of your training period, your employment will be confirmed with an enhanced CTC and greater responsibilities."If you've...

  • Influencer Marketing

    3 weeks ago

    Bengaluru, Karnataka, India Qoruz Full time

    Creator Relations - Influencer Marketing (Telugu)Location - HSR Layout, BangaloreTraining Period and Growth Opportunity:● The role begins with a 3 months training period with a stipend of ₹12,000 per month.● Upon successful completion of your training period, your employment will be confirmed with an enhanced CTC and greater responsibilities."If you've...