Head - Influencer Marketing

3 days ago

Bengaluru, Karnataka, India YAAS Full time

Head - Influencer Marketing YAAS


At YAAS, we help brands transform into creators. Our content drives 400M+ views every month and we've partnered with leading brands like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea and Zoho. We handle everything - scripting, shooting, acting, AI avatars, editing, uploading and beyond. Founded by some of India's leading creators, YAAS is powered by a hotshot team that comprises the best talent in the industry and a buzzing, high-energy work environment.

We're now looking for someone to head influencer partnerships - a leader who builds strong networks, drives impactful collaborations and makes campaigns deliver results.

We are now looking for a Head of Influencer Marketing who can develop and lead strategies that amplify Yaas channels, expand reach and foster brand traction via creative influencer partnerships.

Key Responsibilities:

- Establish, expand and continuously maintain a dynamic repository of Micro, Nano, and Macro influencers across diverse content niches, ensuring on-demand activation of collaborations.

- Design and lead influencer marketing strategies aligned with client channel objectives, subscriber growth and engagement targets.

- Continuously identify, vet, onboard and nurture influencer talent - ensuring relevance, credibility, and alignment with brand values.

- Oversee end-to-end influencer campaigns, from outreach and negotiations to contracting, execution and performance tracking.

- Lead high-stakes negotiations to deliver cost-effective yet high-impact collaborations, balancing ROI with long-term relationship building.

- Define and monitor campaign KPIs (reach, engagement, subscriber growth, conversions), leveraging insights to refine strategy and maximize impact.

- Work closely with account management and creative teams to ensure influencer efforts are seamlessly integrated into channel growth strategies.

- Stay ahead of content, platform and influencer marketing trends to keep Yaas and its clients at the cutting edge.

- Mentor and lead a team of influencer marketing managers/executives, setting best practices, processes, and a high-performance 4 to 10 years of proven experience in influencer marketing, ideally at agencies or large/high-growth consumer brands

- Comes with a strong, ready-to-activate network of Micro, Nano, and Macro influencers across categories.

- Proven track record of owning large influencer marketing budgets with full accountability for outcomes and P&L.

- Exceptional negotiation skills with a demonstrated ability to optimize costs without sacrificing quality or impact.

- Experience in building, leading and scaling high-performing teams.

- Strong analytical mindset paired with creative problem-solving capabilities.

- In-depth understanding of social media marketing and evolving platform trends. (ref:iimjobs.com)

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