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e-Vitmamin - Manager - Performance Marketing - eCommerce Division

2 months ago

Pune, India E-Vitamin Full time

Role Description : Performance Marketer (Ecommerce Division).

- We are seeking a skilled Performance Marketer with expertise in Google and Facebook platforms to join our ecommerce division.

- In this role, you will manage and execute performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth.

- You will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizing marketing activities for ROI, and playing a key role in formulating business growth strategies.

Key Responsibilities :

Campaign Management :


- Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.

Strategy Development :


- Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.

Channel Optimization :


- Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources.

- Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.

Analytics & Reporting :


- Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.

Customer Experience :


- Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions.

- Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.

Innovation :


- Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.

Cross-Channel Integration :


- Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM.

End-to-End Management :


- Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.

What You'll Bring to the Team :

Experience :


- 2-4 years in performance marketing, preferably with a D2C brand or agency.

- Experience in ecommerce is highly preferred.

Technical Skills :


- Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.

Analytical Expertise :


- Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.

Strategic Vision :


- Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.

Customer Journey :


- Experience in creating end-to-end online customer journeys that enhance engagement and conversion.

- Join our team and play a critical role in driving growth and success for our ecommerce division

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