Ecommerce Performance Specialist

1 month ago


Pune, Maharashtra, India Practicology Full time

About the Role:

We are seeking a skilled Ecommerce Performance Specialist to join our team. As a key member of our Performance team, you will work closely with our Senior Account Managers to drive the growth and development of our clients' digital channels.

Key Responsibilities:

  • Test, scale and optimise campaigns across multiple channels including Google Ads, Google Shopping, Bing Ads, Facebook Ads, Instagram Ads and TikTok.
  • Assist in the analysis and optimisation of existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
  • Account manage clients including written communications and meetings, and assist with channel strategy.
  • Monitor KPI targets for each client and provide suggestions on how these could be met.
  • Identify insights and opportunities that feed into client growth targets.
  • Deliver daily, weekly, monthly and yearly reporting in line with our reporting framework.
  • Work closely with our SEO and Analytics teams to drive integrated insights.

Requirements:

  • 12+ months of experience in a digital agency.
  • Excellent verbal and written communication skills.
  • Excellent attention to detail.
  • Analytical with an eye for insights.
  • Proficient in Excel.
  • Ability to work closely with senior team members to take direction on campaigns.
  • A self-motivator who is constantly learning about the latest performance marketing strategies and tools.


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