Performance marketing manager

3 weeks ago

Pune, India Talent Corner HR Services Pvt Ltd Full time

Requirements: 2+ years in performance marketing, particularly in an E-Commerce or Shopify-focused role.

Strong understanding of Shopify : including product catalogs, integrations, and conversion funnel optimizations.

Expert knowledge of Meta/Google Ads, Facebook Ads, and other digital advertising platforms.

Demonstrated ability to optimize ROAS and reduce CPA through data-driven marketing strategies.

Proficiency in analytics tools such as Google Analytics, Shopify Analytics, Facebook Analytics, etc.

Experience with budget management and campaign forecasting.

Key Responsibilities Develop and Execute Performance Marketing Strategies : Plan, execute, and optimize paid campaigns across multiple channels, including Google Ads, Facebook, Instagram, and other social platforms, focusing on maximizing ROAS.

E-Commerce Platform Management : Leverage your understanding of Shopify to align marketing strategies with the platform’s capabilities, ensuring seamless integration and maximized performance of campaigns.

Monitor and Analyze Campaign Performance : Continuously track campaign performance through KPIs like CPC, CPA, CTR, and ROAS.

Use this data to make real-time adjustments to strategies, ensuring optimal outcomes.

Budget Management : Efficiently allocate and manage the advertising budget across multiple channels to ensure efficient spending and high return on investment.

Conversion Rate Optimization (CRO) : Work alongside the development and design teams to ensure that landing pages and the overall user experience are optimized for conversions and customer retention.

Audience Targeting and Segmentation : Utilize advanced targeting techniques, including lookalike audiences, remarketing strategies, and segmentation to boost campaign performance.

A/B Testing and Experimentation : Implement rigorous A/B testing of creative’s, landing pages, and ad copy to refine strategies and maximize campaign effectiveness.

Collaboration with Creative Teams : Partner with design and content teams to develop engaging and high-performing ad creative’s aligned with the brand’s tone and visual guidelines.

Reporting and Insights : Generate weekly, monthly, and quarterly reports detailing campaign performance, insights, and actionable recommendations for improving ROAS and overall campaign effectiveness.

Stay Updated on Industry Trends : Keep up with the latest e Commerce, digital marketing, and advertising trends, tools, and strategies to ensure that (Company Name) stays ahead in the competitive landscape.

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