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Performance Marketer

4 weeks ago

Pune Maharashtra, India Palmonas Fashion Pvt.Ltd Full time

Palmonas is looking for an experienced and goal-driven( Performance Marketer to lead the company’s Growth through paid ads and organic media and oversee the execution of effective sales and marketing strategies.

As a Performance Marketer, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

**Qualifications**:

- Must have knowledge of a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Bachelor’s degree in Marketing or relevant field.

**Skills**:

- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- Competitive Analysis
- Marketing
- Display Advertising
- PPC
- Marketing Automation
- Reporting

**Requirements**:

- Must have good knowledge of a leadership role in Marketing, retention marketing, meta, google ads, and Business Development
- Proven history of identifying growth-enabling initiatives and opportunities, preferably in the [E-commerce]
- Exceptional communication and presentation skills
- Flexibility and adaptability, with the ability to operate in a high-speed, dynamic environment
- Excellent strategic, planning, organizational, and interpersonal skills

Speak with the employer*
+91 9607000026

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person