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User Acquisition Manager

2 months ago

Ludhiana, India InProved Analytics Full time

Company Description

InProved is a 100% wholly-owned commercial holding company dedicated to holding precious metals assets under a legal body corporate.


Role Description

This is a full-time hybrid role for a User Acquisition Manager at InProved Analytics. The User Acquisition Manager will be responsible for analytical tasks, customer acquisition strategies, performance marketing, campaign management, and mobile marketing. The role is based in Ludhiana.


Requirements and responsibilities

  • Develop and manage multi-channel digital marketing strategies to acquire new users.
  • Optimize user acquisition funnels through data-driven user needs analysis and A/B testing.
  • Implement SEO strategies to increase organic traffic and visibility.
  • Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience.
  • Utilize analytics tools to track and report on key performance indicators.
  • Manage paid advertising budgets to ensure efficient and effective use of resources.
  • Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts.
  • Create and optimize landing pages to improve user engagement and conversion rates.
  • Work with content creators to develop high-quality, relevant content for behavioral targeting.
  • Support product marketing initiatives by identifying and targeting key user segments while working with other teams.


Qualifications

  • Analytical Skills and Campaign Management experience
  • Customer Acquisition and Performance Marketing skills
  • Mobile Marketing expertise
  • Strong communication and organizational skills
  • Ability to work independently and collaboratively
  • Experience in the finance or tech industry is a plus
  • Bachelor’s degree in Marketing, Business, or related field