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Marketing Manager
2 months ago
About Justo:
Established in August 2019, JUSTO is a dynamic real estate solutions company driving innovation and growth. With a robust team of over 500 professionals, we empower developers to transform their vision into reality. Our tailored strategies maximize value for both developers and end-users. Our proven track record includes delivering over 9,000 units, generating sales exceeding Rs. 6,000 crores. Currently executing projects worth Rs. 3,500 crores, with a promising pipeline of Rs. 17,000 crores, we’re rapidly expanding our footprint across Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik. Our approach is rooted in three core principles: providing expert Advice, we help Create innovative products, and Nurture long-term partnerships. This, combined with our unique blend of technology and personalized service, positions JUSTO as a leading offline-to-online real estate platform.
Job Location: Mumbai
Department: Marketing
Reports to: DGM Marketing
Compensation: 7 - 12 Lacs Per Annum
Location: Navi Mumbai
Key Responsibilities:
Brand Management (40%):
- Manage and enhance the brand identity for each real estate project, ensuring consistency with overall corporate branding.
- Develop and produce marketing collateral, including brochures, presentations, and digital assets.
- Collaborate with relevant agencies to create and execute ATL/BTL activations and other marketing materials.
Strategic Marketing Planning (30%):
- Develop and implement comprehensive marketing strategies aligned with the objectives of each real estate project.
- Conduct market research to identify target audiences, trends, and competitive positioning, and adjust strategies accordingly.
Digital Marketing (10%):
- Strategize and oversee digital marketing initiatives, including website development, social media campaigns, and online advertising.
- Collaborate with digital agencies to drive lead generation, engagement, and brand visibility.
Sales Support (5%):
- Work closely with the sales and pre-sales teams to create marketing materials and tools that support the sales process.
- Provide training and guidance on marketing strategies to the sales team.
Event Management (5%):
- Plan and execute events related to real estate developments, such as project launches and community engagement activities.
- Evaluate the success of events and integrate feedback to improve future events.
Public Relations (5%):
- Build and maintain positive relationships with media outlets, influencers, and industry stakeholders.
- Coordinate public relations activities to enhance the visibility and reputation of real estate projects.
Budget Oversight (5%):
- Develop and manage marketing budgets for individual projects, ensuring optimal resource allocation.
- Monitor and analyze the effectiveness of marketing campaigns, making adjustments as necessary.
Competencies & Skills:
- Strong analytical abilities to assess market trends, campaign performance, and strategic impact.
- Excellent written and verbal communication skills for creating compelling marketing content and interacting with stakeholders.
- Proven experience in brand management, strategic planning, digital marketing, and event management.
- Strong analytical skills, and exceptional written and verbal communication abilities.
- Experience in managing branding and marketing initiatives in the real estate industry.
- Real Estate Experience (Preferred): Prior experience in the marketing domain for real estate is preferred.
Education & Experience:
- Education: Bachelor's degree in marketing, Business Administration, or a related field. An MBA or relevant certification is a plus.
- Experience: Minimum of 4+ years of marketing experience, with a preference for experience in the real estate sector.
Note: Please do not apply if you are only worked in Digital Marketing