Social Media Executive

1 month ago

Moradabad, India NxtWave Full time

About NxtWave:


  • NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.
  • NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). The startup is backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India’s unicorns.
  • NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.
  • By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.
  • NxtWave now has paid subscribers from 400+ districts across India. In less than a year, CCBP 4.0 learners have been hired by 600+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more.
  • Know more about NxtWave:
  • Read more about us in the news - Economic Times | The Hindu | Yourstory | VCCircle


We are looking for a dynamic and creative Social Media Executive with 6-12 months of experience to join our team. You will be responsible for managing day-to-day social media activities, content creation, community engagement, and tracking performance across all platforms. This role is critical for building our brand's online presence and driving audience engagement.



Key Responsibilities:

  1. Content Creation and Publishing:
  • Develop, curate, and schedule engaging content (posts, stories, Reels, etc.) across platforms like Instagram, Facebook, YouTube, and .
  • Collaborate with the design and content teams to ensure brand consistency in tone and style.
  1. Community Management:
  • Monitor and respond to comments, messages, and queries in a timely and professional manner to enhance community engagement.
  • Manage and grow social media audiences across platforms by engaging with followers and identifying potential influencers for collaboration.
  1. Campaign Support:
  • Assist in executing social media campaigns for launches, events, and promotions, ensuring all content aligns with the brand’s goals.
  • Collaborate with the performance marketing team to boost content and manage paid social campaigns as needed.
  1. Performance Tracking & Reporting:
  • Track, analyze, and report on key metrics, providing insights into audience growth, engagement, and the performance of individual posts and campaigns.
  • Prepare weekly and monthly social media reports to identify areas for improvement and success.
  1. Trend Monitoring & Innovation:
  • Stay updated with the latest social media trends, algorithm updates, and platform features to ensure the brand remains ahead of the curve.
  • Recommend new ideas, tools, and creative strategies to drive innovation and audience engagement.
  1. Content Calendar Management:
  • Support the management of the social media content calendar, ensuring that content is timely and relevant.
  • Work with other departments (content, design, marketing) to ensure timely delivery of assets for upcoming posts and campaigns.
  1. Competitor Analysis:
  • Monitor competitor activity and industry trends to identify opportunities for differentiation and growth.



Skills & Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 6-12 months of experience in social media management, content creation, or digital marketing.
  • Strong understanding of major social media platforms (Instagram, YouTube and ).
  • Excellent communication skills, both written and verbal.
  • Creative mindset with the ability to think strategically.
  • Ability to multitask and work in a fast-paced environment.

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