Brand Manager

3 weeks ago

Moradabad, India Smotect Full time

Who are we?

We are giving freedom back to the hands of the people, Literally Our mission is to make the world addiction-free. Smotect is the world's first nicotine-free herbal solution to your Tobacco problems- Be it Cigarettes or Gutka. In the past 1 year, we have grown leaps and bounds, with getting featured on Shark Tank. Our video clip is one of the biggest viral videos ever on Shark Tank India. If you are interested in working with an early-stage start-up, willing to take the plunge & grow along with us, then read on further.


What are we looking for?

We are looking for a brand manager, who will work very closely with the founders & translate our brand vision into action. He should be the one willing to role up his sleeves and be able to wear multiple hats switching between operations, business & creative tasks. The person should have a creative bent of mind since driving content & brand communication would be the key part of the role. The person should certainly understand hindi & be able to relate to the "Bharat" side of India, as our product is consumed by both masses and affluent people. This is not a typical corporate role & we are not a typical corporate organization. We encourage working from anywhere, and flexible work hours & your performance would be measured by your willingness to do, fail, learn, repeat & in the process create a massive impact

 

Responsibilities

● Build the brand vision & translate that into communication across touch points.

● Exceptionally good communication skills- the ability to articulate marketing briefs, business problems & at times also creative headlines

● Should be able to distill consumer insights, extremely curious & willing to do first-hand consumer research by directly speaking to them

● Have a knack for understanding what works in social media space, should be able to identify and work with multiple content creators

● Have the ability to manage/oversee marketing agencies & get the best work out of them in the most cost-effective way- Digital, advertising, PR, and Social media agencies

● The person should have a working understanding of performance marketing & should be able to analyze creative assets' ability to deliver a certain CTR/ROAS for us.

● Identify & build an in-house team for content creation & get the job done from them- video editing, shoots, graphic designing, etc.

● An extremely frugal mindset to optimize budgets, and negotiate well & yet continuously think of scaling up.

● Ability to spot social trends, and viral content possibilities, enjoys thinking afresh & builds on team ideas.

● Should have design sensibilities, the ability to think from the consumer POV & be the voice of the consumer in the team

● It would be a bonus if the person indulges in content creation for themselves.


Qualifications

● We don't go by qualifications, if you can demonstrate to us the above competencies we are good to go. If qualifications play a role in believing us that you could deliver well on the above responsibilities then sure tell us about your degrees

● 2-3years of work experience in a similar space would be good but not essential, freshers are welcome too.

● An entrepreneurial mindset is critical

● The person should be willing to take on the challenges of a very early-stage start-up.

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