Head of Digital Marketing

2 weeks ago


Moradabad, India Ecosmob Technologies Full time

Job Overview

Looking for a Marketing & Branding candidate with experience of at least 10 year B2B Service Industry - ICT domain preferred 


Key Responsibilities

The Senior Marketing Manager is responsible for driving the success of Ecosmob’s services & brand promise in the marketplace. This person will:


  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative and monitor/guide the execution
  • Design branding, positioning strategies for brand awareness & enhanced visibility
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Evaluating & suggesting changes for the design, development & maintenance of Digital Marketing creatives or any other Marketing requirements.
  • Reviewing & suggesting edits in Marketing content: Email, Newsletter, Brochure, Video script, Social Media content, PPTs, and other marketing material.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Analyze client's behavior and determine client's personas
  • Identify opportunities to reach new market segments and expand market share and growth
  • Craft quarterly and annual hiring plans
  • Monitor competition, Competitive research and take required actions
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
  •  Set, monitor team goals and their execution keenly
  • Planning, Ideating & leading the redevelopment of the website
  • Planning Surveys, Talking to clients for case studies & suggesting further improvements in the process and systems.



Eligibility Criteria

  • Must have experience in planning & strategizing engaging marketing/branding campaigns
  • Good at multitasking and decision making with strong attention to detail
  • A metrics-driven individual with a creative flare
  • Experienced in using a range of marketing and CRM tools
  • Fluent at Verbal/Written English Communication
  • Should have completed Masters with Marketing specialization
  • Flexible with working hours




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