Marketing Communications Specialist

3 weeks ago

Salem, India The Good Custom Full time

Job Title: Marketing Communications Specialist

Location: Jaipur (Work from Office)


Experience: 3+ years in Marketing Communications (Fashion Industry Preferred)


Are you an experienced Marketing Communications Specialist with a passion for shaping impactful narratives and driving brand growth in international markets? Join our team as the Marketing Communications Specialist and play a crucial role in shaping the future of fashion through compelling storytelling and strategic communications. The ideal candidate is a communications expert with a deep understanding of trends, platforms, and analytics. This role demands a creative and strategic thinker who can elevate brand awareness and engagement globally through well-crafted marketing communications.


Key Responsibilities:

Strategy Development:

  • Develop and implement effective communication strategies aligned with overall marketing goals.
  • Stay informed on the latest communication trends, tools, and industry best practices to optimize brand messaging and presence.

Content Creation & Management:

  • Create, curate, and manage high-quality, engaging content across various platforms, including social media, blogs, websites, newsletters, and press releases.
  • Collaborate with the design team to develop visually compelling marketing materials that align with the brand’s voice and identity.
  • Plan and execute content calendars and campaigns to strengthen brand positioning and messaging.

Public Relations & Media Outreach:

  • Manage press relations, draft press releases, and build relationships with media outlets to secure coverage.
  • Proactively identify PR opportunities and respond to media inquiries to enhance brand visibility.

Analytics & Reporting:

  • Track and analyze communication performance metrics to evaluate the success of campaigns and strategies.
  • Prepare insightful reports on communication activities, offering recommendations for continuous improvement and growth.

Collaboration:

  • Work closely with marketing, content, and design teams to ensure consistent messaging and effective communication across all channels.
  • Collaborate with influencers and key industry figures to amplify the brand's message and reach.

Crisis Management:

  • Monitor and manage brand reputation, handling communication during crisis situations with professionalism and clarity.
  • Quickly and effectively address negative publicity or feedback to maintain the brand's image.


Qualifications & Experience:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in marketing communications with a proven track record of managing successful campaigns.
  • Strong writing, editing, and storytelling skills, with the ability to craft clear, engaging, and persuasive content.
  • Experience in PR and media outreach, with established media relationships preferred.
  • Proficiency in communication analytics tools to derive insights and optimize strategies.
  • Excellent project management, communication, and creative skills.
  • Ability to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment.
  • Experience with tools like Hootsuite, Mailchimp, or Adobe Creative Suite is a plus.

About The Good Custom:

The Good Custom is a forward-thinking fashion brand rooted in sustainability and thoughtful craftsmanship. We are committed to reducing fashion waste globally and creating eco-friendly, custom-tailored clothing. Our creative team in Jaipur is dedicated to producing visually compelling content that embodies our brand's ethos of sustainability and intentional living.


Our Office:

Our office is located in the peaceful surroundings of Shanti Path, Tilak Nagar, central Jaipur. The space is designed to inspire creativity and focus, blending nature with modernity. Covered by the canopies of Ashoka trees, it fosters a calm yet driven atmosphere perfect for collaboration and individual thought. It's an ideal setting for creative minds to thrive and bring innovative ideas to life.

Why Join Us?

At The Good Custom, we are not just shaping fashion; we are making a positive impact on the world through sustainability and conscious living. You’ll be part of a passionate team dedicated to producing meaningful content that aligns with our mission to reduce fashion waste and inspire change. We offer a supportive environment where you can grow professionally and creatively while contributing to a better future for fashion.

  • Be Part of a Global Fashion Revolution: Help shape the future of a brand that’s making waves in the fashion world.
  • Creative Freedom: Take charge of communications strategies that drive real results and meaningful engagement.
  • Career Growth: Thrive in an environment that encourages learning, creativity, and professional development.
  • Impact: Your work will be seen and appreciated across the globe as part of our commitment to sustainable, high-quality fashion.


How to Apply:

If you are passionate about communications and want to contribute to a team that values creativity, sustainability, and innovation, we would love to hear from you. Please submit your resume and cover letter to care@thegoodcustom.com. Join us at The Good Custom and help us tell the story of sustainability through your narrative

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