Antier - Marketing Head - InstaNodes - Web3 Product Marketing

4 weeks ago

Mohali, Punjab, India Antier Solutions Private Limited Full time

About Antier & InstaNodes:

Antier Solutions is a global blockchain consulting and development company that empowers businesses to build decentralized ecosystems. With a presence in over 40 countries, Antier has delivered solutions across DeFi, NFT, metaverse, and Web3 infrastructure.

As part of its product innovation arm, Antier has launched InstaNodes a high-performance infrastructure platform that enables instant, scalable, and secure blockchain node infrastructure setup. The platform is designed to simplify node operations for developers, enterprises, and blockchain projects across multiple protocols.

About the Role:

We are seeking a strategic and execution-driven Marketing Head for InstaNodes someone who understands the pulse of the Web3 ecosystem and has experience building visibility and adoption for a tech product in the global market.

You will lead the marketing charter for InstaNodes and play a key role in positioning the product, building thought leadership, driving B2B lead generation, and scaling its reach within developer and blockchain communities.

Key Responsibilities:

- Define and execute a comprehensive Web3 product marketing strategy for InstaNodes.

- Build the brand presence across relevant blockchain ecosystems, events, forums, and social platforms.

- Drive lead generation, funnel nurturing, and customer engagement through targeted B2B campaigns.

- Develop product messaging, positioning, and competitive differentiation tailored to developer and enterprise personas.

- Collaborate closely with product, sales, and engineering teams to align marketing with roadmap and technical narratives.

- Own the content marketing pipeline (whitepapers, blogs, use cases, community updates, and announcements).

- Spearhead community-led growth through ambassador programs, webinars, events, and partnerships.

- Analyze campaign performance, community feedback, and marketing KPIs to iterate and improve strategies.

- Manage agency or internal resources for design, SEO, paid ads, and influencer relations when required.

- Represent InstaNodes at industry events, Web3 conferences, and digital media opportunities.

What Were Looking For:

- 510 years of experience in marketing, with at least 23 years in Web3 or blockchain domains.

- Proven track record of leading marketing for a B2B tech product, preferably within Web3 or infrastructure tools.

- Deep understanding of crypto user segments, developer personas, and community-driven marketing.

- Experience in positioning technical products in Web3

- Excellent written and verbal communication skills; ability to create and guide content that resonates with a technical audience.

- Strong project management skills and ability to work cross-functionally with product and growth teams.

- Passion for decentralization, crypto ecosystems, and emerging blockchain trends.

Nice to Have:

- Experience working with Layer 0 to Layer 4 ecosystems, validators, and node operators.

- Hands-on experience with product analytics tools.

- Active presence or network in the Web3 marketing and ecosystem space.

Why Join InstaNodes at Antier?

- Lead marketing for one of the most promising infrastructure products in the blockchain space.

- Be part of a high-growth product team backed by Antiers technical excellence and global reach.

- Opportunity to shape narrative and strategy from ground-up and scale globally.

- Work alongside blockchain pioneers, developers, and product builders.

(ref:iimjobs.com)

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