Search Engine Marketing Specialist

4 months ago

Mumbai, India Interactive Avenues Full time

Job Function: Advertising, Strategy/Planning

Employment Type: Full Time

Job description

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands.

Key Responsibility Area

Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients

Be up to date with search engine and PPC / biddable industry trends and developments

Monitor web analytics dashboards, reports and key reporting tools

Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick


Skills

Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines

Excellent writing, math, multi-tasking, organization, and communication skills

Social media (Facebook) paid media management a plus

Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics

Google ad Certified Professional


Qualifications

Education:

Graduate/Post Graduate

Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

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