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Search Engine Optimization Specialist

2 months ago

Mumbai, India Altrone Full time

Job Summary:

As an SEO (Search Engine Optimization) Specialist, you will play a crucial role in enhancing the online visibility and search engine rankings of our company's digital assets. You will be responsible for implementing SEO strategies, optimizing website content, and staying abreast of industry trends to ensure maximum organic reach. The SEO Specialist will collaborate with cross-functional teams to drive targeted traffic, improve user experience, and contribute to the overall digital marketing goals.


Key Responsibilities:


Keyword Research and Analysis:

Conduct comprehensive keyword research to identify relevant and high-performing keywords.Analyze competitor strategies to stay ahead in the search landscape.

On-Page SEO Optimization:

Optimize website content, meta tags, headers, and other on-page elements for search engines.Ensure proper implementation of SEO best practices in website structure and design.

Content Development:

Collaborate with content creators to produce high-quality, SEO-friendly content. Create and optimize landing pages, blog posts, and other digital assets.

Technical SEO:

Audit and resolve technical issues that may impact search engine rankings (e.g., crawling, indexing, and site speed).Implement structured data markup to enhance search engine visibility.

Link Building:

Develop and execute link-building strategies to improve domain authority and increase the website's credibility. Identify and build relationships with relevant influencers and websites for link opportunities.

Analytics and Reporting:

Utilize tools such as Google Analytics, Google Search Console, and other SEO platforms to track and analyze website performance.Generate regular reports on key SEO metrics and provide actionable insights.

Stay Informed and Educate:

Keep abreast of industry trends, search engine algorithms, and best practices. Educate cross-functional teams on SEO principles and collaborate on integrated marketing campaigns.

Collaboration:

  • Work closely with web developers, designers, content creators, and marketing teams to align SEO efforts with broader business objectives. Communicate effectively to ensure a cohesive approach to digital marketing.



  • E commerce Experienced required in some project