Search Engine Optimization Specialist

2 months ago

mumbai, India Tata Consultancy Services Full time
Greetings
TCS is now Hiring
Job Role- Search Engine Optimization Specialist( SEO)
Experience range- 2 to 5
Job Location- Mumbai
Must have-
• Proven experience working with SEO console and tangible results
• Hands-on experience working on popular SEO tools
• Basic knowledge of HTML and CSS
Responsibilities-
Develop and implement effective SEO strategies that align with the company's
objectives and drive organic search traffic growth.
• Develop and execute SEO strategies to increase organic traffic and improve search
engine rankings
• Conduct thorough keyword research and analysis to identify high-impact keywords and
opportunities for improvement.
• Optimize website and app content, meta-tags, headers, and other on-page elements to
improve search engine visibility and rankings.
• Analyze technical SEO factors, including site architecture, page speed, mobilefriendliness, and crawl errors, and recommend improvements.
• Monitor and analyze site performance using SEO tools like Google Analytics, Google
Search Console, Moz, SEMrush, and others.
• Stay current with industry trends, search engine algorithm updates, and best practices
to ensure our SEO strategies remain effective.
• Collaborate with cross-functional teams such as content creators, designers, and
developers to ensure website content is optimized for search engines.
• Collaborate with the content, design, and development teams to ensure SEO best
practices are integrated across all digital assets.
• Develop and execute link-building strategies to improve domain authority and drive
referral traffic.
• Monitor and report on key SEO metrics, including keyword rankings, organic traffic,
and conversions.
• Conduct competitor analysis to identify gaps and opportunities for growth.

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