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Search Engine Optimization Specialist

1 month ago

mumbai, India OH! Design Studio Full time
About The Job:
OH Design Studio is a Branding & Marketing agency specializing in creating branding assets and driving performance based marketing for luxury brands. Located in the epicenter of Mumbai - Bandra (W), we are a niche creative agency focusing on creative excellence and over a decade and a half have had the privilege of successfully working in every notable sector.
Job Description:
We are seeking a skilled SEO Expert to join our dynamic marketing team. The ideal candidate will be passionate about digital marketing and have a deep understanding of search engine optimization strategies to increase rankings, drive traffic, and improve engagement. As an SEO Expert, you will be responsible for analysing, reviewing, and suggesting changes to websites so they are optimized for search engines. This role requires a combination of analytical and creative skills to maximize search engine rankings, improve page views, and enhance user experience.
Responsibilities:
• Conduct thorough SEO audits for our website to identify areas of improvement.
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Implement and manage search engine optimization (SEO) strategies to improve traffic and performance.
• Monitor and evaluate search results and search performance across the major search channels.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Collaborate with the content team to advise on SEO best practices and help create content that is optimized for search.
• Keep abreast of SEO and integrated marketing trends and report changes as needed.
• Analyse website analytics and performance metrics to build strategies for continued improvement.
• Work with development teams to ensure SEO best practices are properly implemented on landing pages.
• Work on link building strategies and tactics to improve website authority.
• Prepare and present reports regularly on trends, projections, and performance.
Requirements:
• Graduate in any field.
• Proven SEO experience with a strong portfolio of successful SEO projects.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
• Knowledge of keyword research and data mining tools. • Able to complete competitive analysis of other companies within the industry.
• Excellent written and verbal communication skills (email, phone, etc.).
• Familiarity with WordPress or other content management systems.
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
• Candidate has prior experience of dealing with SEO of B2B services.
• Candidate has prior success with SEO for Instagram, YouTube, etc. apart from web pages
written communication skills